Google Delays Phasing Out Cookies In Chrome Until 2024 (

Google said in a statement that it will once again delay the replacement of third-party cookies — a practice long used by advertisers to target advertisements to consumers.

Anthony Chavez, vice president of Privacy Sandbox, said in a blog post that advertisers need more time to transition to Google’s cookie replacement.

“The most consistent feedback we’ve received is the need for more time to evaluate and test the new Privacy Sandbox technologies before deprecating third-party cookies in Chrome,” Chavez wrote. “This feedback aligns with our commitment to the CMA to ensure that the Privacy Sandbox provides effective, privacy-preserving technologies and the industry has sufficient time to adopt these new solutions.”

The idea is to expand testing for the Privacy Sandbox APIs before Google disables third-party cookies in Chrome.
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