To create the covers, ELLE selected 50,000 names from their subscriber list, using demographics and other audience data to target those most likely to be Kim Kardashian West fans and ensure the greatest impact. Once the list of subscribers was narrowed to 50,000, the team at ELLE had Kim Kardashian West come in and hand-write each letter of the alphabet, allowing them to create a custom font. Kardashian West also provided several personal sayings - things she would actually say in person. The personalized print cover was created using variable data printing (VDP), which ELLE partnered with HP and printer Quad/Graphics to execute. George Forge, executive director of digital print for Quad/Graphics, says the company has decades of experience producing this type of work. Click Read More below for additional information.
Allen Press, Inc. is pleased to announce the addition of Colleen Gregoire as Marketing Strategist. Colleen brings over 20 years of experience in print and digital marketing, graphic design, direct mail and program development.
In her new role, Gregoire will focus on helping Lawrence businesses develop innovative and results-driven marketing strategies. Colleen will be a valuable resource to the local business community and will help grow Allen Press’s in-house marketing agency.
“It’s incredibly exciting to join the Allen Press team and extend the company’s marketing reach. I’m looking forward to working with businesses in the area and collaborating with them to reach their marketing and sales goals,” Gregoire said.
Before joining Allen Press, Colleen was the Campaign Director at the United Way of Douglas County, managing hundreds of volunteers, organizing direct mail programs and overseeing the production of marketing and communications materials. Her experience with the United Way also allowed her to build her leadership skills. She has also worked for the University of Kansas and Baker University, teaching fine arts and graphic design.
more at: https://www2.allenpress.com/2018/05/22/colleen-gregoire-joins-allen-press/