Cost Of Fraud Has Risen-To $3.75 For Every Dollar Stolen (

Email teams may be on the spot–along with everyone else–if ecommerce campaigns lead to fraudulent transactions that hit the bottom line.

The LexisNexis Fraud Multiplier estimates that for every $1 lost to fraudulent transactions, U.S. merchants lose an average of $3.75—a 19.8% increase since 2019. Canadian firms lost $3.19, an 11% rise from the $2.87 seen in early 2020.

And those apparently are firms with some protections in place.
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