Cost Of Fraud Has Risen-To $3.75 For Every Dollar Stolen (mediapost.com)

Email teams may be on the spot–along with everyone else–if ecommerce campaigns lead to fraudulent transactions that hit the bottom line.

The LexisNexis Fraud Multiplier estimates that for every $1 lost to fraudulent transactions, U.S. merchants lose an average of $3.75—a 19.8% increase since 2019. Canadian firms lost $3.19, an 11% rise from the $2.87 seen in early 2020.

And those apparently are firms with some protections in place.
more at: https://www.mediapost.com/publications/article/376275/cost-of-fraud-has-risen-to-375-for-every-dollar.html

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