IAB Finds Second-Half Ad Spending Better Than Planned, Full-Year Significantly Worse (mediapost.com)

The good news is that U.S. ad executives project their second-half ad spending will be up an average of 7% vs. what they originally planned, according to a survey released this morning by the Interactive Advertising Bureau (IAB).

The bad news is that the same sample of ad execs reported their full-year ad spending will be down 31% from what was projected in a similar survey conducted by the bureau in the fall of 2021.
more at: https://www.mediapost.com/publications/article/376095/iab-finds-second-half-ad-spending-better-than-plan.html

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