Costco Wholesale Corporation Reports July Sales Results

FY2023 first quarter service performance scores covering Oct. 1 through Nov. 4 included: *First-Class Mail: 92.3 percent of First-Class Mail delivered on time against the USPS service standard, a slight decrease of 0.9 percentage points from the fiscal fourth quarter. *Marketing Mail: 94.2 percent of Marketing Mail delivered on time against the USPS service standard, a slight decrease of 0.6 percentage points from the fiscal fourth quarter. *Periodicals: 86.9 percent of Periodicals delivered on time against the USPS service standard, consistent with performance from the fiscal fourth quarter.

A number of big summer bestsellers, a surge in interest in books on social justice, and ongoing demand by parents for children’s books that both educate and entertain combined to continue to push up unit sales of print books through this year’s third quarter. According to NPD BookScan, print unit sales rose 6.4% for the nine months ended Oct. 3, 2020 over the comparable span in 2019. Unit sales jumped 29.1% in the juvenile nonfiction category, led by huge demand for Big Preschool Workbook, which sold nearly 649,000 print copies in the period, and My First Learn-to-Write Workbook by Crystal Radke, which sold almost 595,000 copies.

If 2020 was anything but business as usual in the world of direct mail, 2021 is most certainly cut from the same cloth. From lockdowns in the beginning of the year to – what appears to be – a sharp economic rebound, the COVID-19 economic roller coaster is ever-present in the acquisitional direct mail markets. At the time of this post, we have seen paper supplies become constricted and schedules move out, all while marketers appear to be clamoring to reach their consumers (flush with cash and new-found freedoms) in reliable and effective ways. Direct mail contractors that understand today’s paper market, forge and maintain strong alliances with their vendors, and understand the importance of a schedule will be far better equipped to fair the tumultuous seas of 2021. For a decade, mills have been shuttering doors one-by-one to try to control the supply-demand equation. Today, however, mill operating rates are well above 95%, have put all its customers on allocation (which prevents hoarding and is typically a function of historic usage), and have little to no flexibility in scheduling. It’s widely expected that mills will have another increase this summer (some are announcing at the release of this memo) and that schedules will stay tight through the end of the year.