After Carlsberg and Johnnie Walker, the latest alcohol brand to trial paper bottles is Absolut. As part of a three-month pilot test, the vodka brand will be sold in paper bottles in 22 Tesco stores across Greater Manchester throughout the summer. Made from 57% paper, the bottles will include a recyclable plastic barrier, with customers able to recycle the packaging as paper through normal household waste. Following trials of the bottle at festivals in the UK and Sweden, this will be the first time such paper bottles will have been sold commercially in-store by a global spirits company. “This is a step closer towards our vision of a fully bio-based bottle,” said Elin Furelid, Director of Future Packaging at Absolut. “We are exploring packaging that has a completely different value proposition. Paper is tactile, it’s beautiful, it’s authentic, it’s light. That was our starting point, but this is not just an idea on paper.”
TIME featured 200 innovations this year in its annual list of the best inventions, and Cruz Cool is featured in the Reuse & Recycle category.
Cruz Cool is a curbside-recyclable cold-chain cooler from Cruz Foam, a circular materials company. This modern take on cold-chain packaging replaces traditional EPS foam coolers and is perfect for protecting temperature-sensitive products for up to 48 hours. Cruz Foam is made from chitin, a material derived from shrimp shells and sustainably sourced from naturally occurring waste streams in the seafood industry.
Whether it’s meal kits, fish packaging, or frozen-food packaging, it has the same temperature control performance as its non-sustainable predecessors. Cruz Foam, which forms the inner insulation layer of Cruz Cool, is home compostable, and the entire unit is certified through Western Michigan University (WMU) as curbside recyclable. The Cruz Foam is washed out and separated from the cardboard during the recycling process, eliminating any impact on the cardboard recovery.
more at: https://www.atlanticpkg.com/2023/10/cruz-cool-times-best-inventions-of-2023/