Cruz Cool is one of TIME’s Best Inventions of 2023.

TIME featured 200 innovations this year in its annual list of the best inventions, and Cruz Cool is featured in the Reuse & Recycle category.

Cruz Cool is a curbside-recyclable cold-chain cooler from Cruz Foam, a circular materials company. This modern take on cold-chain packaging replaces traditional EPS foam coolers and is perfect for protecting temperature-sensitive products for up to 48 hours. Cruz Foam is made from chitin, a material derived from shrimp shells and sustainably sourced from naturally occurring waste streams in the seafood industry.

Whether it’s meal kits, fish packaging, or frozen-food packaging, it has the same temperature control performance as its non-sustainable predecessors. Cruz Foam, which forms the inner insulation layer of Cruz Cool, is home compostable, and the entire unit is certified through Western Michigan University (WMU) as curbside recyclable. The Cruz Foam is washed out and separated from the cardboard during the recycling process, eliminating any impact on the cardboard recovery.
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