Mohawk Hudson Land Conservancy announced the acquisition of 64 acres of forestland recently donated by WestRock, a leading supplier of differentiated paper and packaging solutions. This beautiful stretch of land situated just west of the Hudson River in the town of Bethlehem, N.Y., is a rarity among the development that has rapidly claimed the river valley’s natural spaces. Following the generous donation from WestRock Company, MHLC will ensure the land’s permanent protection. This forestland has long been a focus of local conservation efforts. Along with significant ecological value, the property also has historical interest as part of the original Corning family estate. MHLC Executive Director Mark King said, “We are so pleased to announce the acquisition of this important property and want to acknowledge the generosity of the WestRock Company that made the conservation of this property possible. The acquisition captures an important part of the former Corning estate, which was such an important part of Albany history and preserves some of the remaining open space in this rapidly developing area.”
Two Sides featured prominently in new book by John Mullinder
John Mullinder started his journalistic career in New Zealand before emigrating to Canada in the mid-1980s. Over the past 27 years, Mr. Mullinder has led a national environmental council for the country’s paper packaging industry. Frustrated by encounters with people who knew so little about forestry and paper production but had plenty of opinions about killing and saving trees, John was compelled to write a book called, Deforestation in Canada and Other Fake News.
“Many people believe that cutting down trees is deforestation and the emotional image they associate with this is an ugly clear cut,” states Mr. Mullinder. “I debunk these myths with hard facts, well-documented evidence, references and real images of deforestation.”
Deforestation is often incorrectly defined and associated with the forestry products industry. In reality, deforestation is defined as the permanent destruction of forests to make the land available for other uses. One reason Mr. Mullinder chose to show an agricultural scene on the cover of his book is to point out that the primary causes of deforestation are due to agriculture, oil and gas projects, and urbanization.
Information from Two Sides and Dovetail Partners helped to debunk myths that are key to understanding the value of supporting the forestry and paper industry.
•The first is the myth that saving paper saves trees. Although it can seem counterintuitive, research shows that using paper and wood products is an essential component in maintaining forested land.
•And the second is that digital has a minimal environmental impact compared to print. Trees are actually a renewable resource and are continuously replenished when managed with sustainable forestry practices. There are raw material, energy, and landfill environmental impacts to consider when using digital devices.
We asked Mr. Mullinder what he thought the biggest challenges were to combat the misinformation around the forestry industry. He believes that the reach and impact of negative visual images and widespread misinformation on social media influences the reader’s perception, especially the younger generation. Although the forest and paper industry has greatly improved its environmental performance over the past 50 years, there is still a great deal of work to be done to combat the distorted information. Mr. Mullinder believes the industry needs to continue to aggressively educate the public through organizations like Two Sides, to establish credibility while telling the strong story about the renewability, sustainability, and recyclability of forestry and paper.
Click here for more information about John Mullinder, or to learn more about his book.
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