The Kansas City Star will leave its iconic glass building downtown and look for a new home, the newspaper announced Tuesday. The Star will vacate its building at 1601 McGee St. by the end of 2021. As part of the transition, the newspaper will move printing to a third party, beginning in the first quarter of 2021. The changes come after parent company McClatchy, which owns 30 U.S. news organizations, including The Star, The Miami Herald and The Sacramento Bee, filed for Chapter 11 bankruptcy protection in February. The reorganization, which was approved by a federal judge in early August, allowed the company to renegotiate leases. Publications across McClatchy and the news industry have seen similar print consolidations.
As we close in on two full years of the pandemic, lockdowns, Zoom meetings, and lives lived through screens, experts are finding that digital fatigue has firmly set in. Everyone is looking to make connections that don’t involve the light of a computer, phone, or tablet. Direct mail — a brand’s old and trusted friend — is one of the answers.
“Businesses are realizing with digital fatigue that direct mail can play a critical role of getting attention,” notes Jeff Heyman, VP of product development and e-commerce for FedEx Office. “Direct mail is an integral part of the most successful marketing strategies that combine digital and physical communication.” He continues, “Customers are longing for connection after being home for so long and direct mail gives that to them. It allows businesses to communicate that they are open for business, and how they have adapted their business throughout the pandemic.”
much more at source: https://www.piworld.com/article/2022-outlook-direct-mail-printing/