Nahan announced that it has expanded its digital printing platform with the addition of the ProStream 1800, manufactured by Canon Solutions America. “This state-of-the-art continuous feed inkjet press will enable Nahan to deliver highly targeted and personalized print at exceptional speeds with award-winning quality and flexibility, unlike anything we’ve seen,” said Nahan CEO Mike Ertel. With the ability to produce over 62 million letter impressions per month, the ProStream will increase Nahan’s overall capacity, while reducing production cycle times and enabling faster speed to market for its clients. Setting a new benchmark for inkjet quality, the ProStream1800 provides a color gamut beyond offset standards on most papers. At full speed, the ProStream leverages 1,200 dpi resolution with Canon multi-level ink drop size modulation for smooth shadings, striking details in dark tones, and sharp fonts. The ProStream allows for flexibility across a wide range of media, including standard offset coated, uncoated, and inkjet optimized papers from 40gsm to 300gsm. This will allow Nahan to efficiently produce a wider range of formats than ever before, from premium direct mail, to catalogs, self-mailers, and more. Another compelling feature of the ProStream is that it can produce fully variable 4-color catalog covers in-stream – a new and unique advance in capabilities for Nahan.
Studies show signs give you the biggest bang for your buck
In ancient times, signs were a primary form of communication between merchants and prospective customers. Merchants in Babylon, Egypt, Athens, Pompeii and Rome used signs to identify their shops, promote prices and distinguish their businesses from competitors.
In our modern world, signs are so ubiquitous that you probably barely notice they’re there. But signs are crucial to your business’s success. Signs direct customers, remind them of your brand and inspire them to make daily decisions.
Research shows that about 90% of information sent to your brain is visual; that’s why imagery is crucial if you want to connect with potential customers.
Because humans are visual, custom-made signs communicate powerfully with your audience because they combine attractive color and engaging text to create memorable messages that resonate.
Well-designed custom retail signs with stunning graphics increase brand awareness. And the more potential customers who know about your brand, the more they’ll trust your services and the more likely they will purchase from you.
more at source: https://www.taylor.com/blog/learn-how-custom-signs-and-graphics-increase-profitability