HH Global has acquired Genii, an Australian owned marketing services provider. Genii was established in 2010 as a full service marketing execution business specialising in the provision of innovative, cost effective and strategic services to the retail sector. The company was founded by Marcus Smith and Layton Parslow and headquartered in Sydney. The acquisition will deliver significant value to the clients of both HH Global and Genii, through the strength of their combined proposition and scale. Existing Genii clients will benefit from HH Global’s worldwide reach, market-leading IP/Technology and significant support infrastructure, while HH Global are able to further enhance their offer to the retail and FMCG sectors and accelerate growth within their Australian business.
While there’s no denying that print is on the rise, many still think of printed collateral as a static medium. Although there may be some truth to this sentiment when looking at a wide swath of catalogs, it’s by no means an unbreakable rule. Whether to pinpoint a certain demographic, create more opportunities to disrupt in the mail, or to invest in a piece that consumers will want to not only engage with, but that will help to further your brands tangibility and relevance – changing the design of your next book to include moments of direct interaction with customers is a must.
The best, and perhaps most daunting, part of creating interactive catalogs and mailers is that the sky really is the limit. Some examples you’ll see are as easy as changing a design layout, others involve new exciting formats, and still more come from thinking completely outside the box and reimagining what a piece of printed advertising can be and do. No idea is too big or too small, so let’s start exploring!
much more at: https://www.jschmid.com/blog/disruptive-catalogs-part-5/