Driving Direct Mail Demand with Embellishments (piworld.com)

At PRINTING United Expo this week, Ashley Roberts, managing editor at PRINTING United Alliance, ran an informative panel session taking a closer look at driving direct mail results using embellishments. She was joined by Tim Armstrong, the founder of Flowcode; Scott Evans, president and CEO of Kenmore Envelope; and Chris Matthews, account manager for Scentisphere.

In general, the panel agreed that if there is one thing attendees can take away from the session, it’s that direct mail is a powerful way to connect to individual consumers, forging connections that an online presence alone simply can’t match. But to take direct mail even further and drive response rates up to 30% or more, embellishments are the way to go.

Evans noted that “the big trends we’re seeing right now are that embellishments are real, and the drive real response.
more at: https://www.piworld.com/article/driving-direct-mail-demand-with-embellishments/

Related Posts

CGI Federal Inc And Quad/Graphics Announce Impending Layoffs In Ohio

Ohio’s Office of Workforce Development received another WARN notice from Quad/Graphics. Quad/Graphics, which is based out of Sussex, Wisconsin, is a printing company. The company was founded in July of 1971. According to the company’s WARN notice, it will soon be shutting down its Columbus facility and laying off all employees at the facility. The closure and layoffs are expected to be permanent. The employment separations are expected to commence on or around December 8, 2017. In total, Quad/Graphics believes that 116 workers will be impacted by the upcoming closure. The WARN notice can be accessed here. Click Read More below for additional information.

End of an Era for Last Shop on Chicago’s Once Fabled Printer’s Row

Palmer Printing has been the last printer on Printer’s Row since 2007, when Rider Dickerson moved to a different location. But it too has recently made the decision to relocate - a move that President Ed Rossini and his father and former owner Ciro Rossini felt was the next logical step for the company. In December 2017, Ciro Rossini, who owns the building where Palmer Printing is housed, decided to sell it to Chicago residential developer CMK. According to Ed Rossini, the company is in the process of looking for a new location with plans to move this year. In the past 10 years, Ed Rossini says that the Printer’s Row area has evolved into a vibrant, energetic neighborhood with the addition of universities, restaurants, bars and shops. Click Read More below for additional information.

Deluxe Reports Solid Second Quarter 2020 Performance

*Revenue was $83.6 million lower than last year. COVID-19 negatively impacted our results in the quarter, primarily across our Promotional Solutions, Cloud Solutions and Check segments. *The Payments segment delivered strong revenue growth of 12.6% over the same period last year, benefiting from Treasury Management revenue growth of 20.5% in the second quarter driven primarily by previously announced and continuing business wins. *Net income decreased $17.7 million, driven primarily by the challenging business environment resulting from COVID-19, previously disclosed investments in the Company’s business transformation and a pretax asset impairment charge of $4.9 million related to management's ongoing rationalization of the Company's real estate footprint.
Back To Top
×Close search
Search