As the first company in packaging industry, DS Smith had opted for the revolutionary digital pre-printing technology for medium and large-scale productions in one of their British locations. Now, the company celebrated the commissioning of the second HP T1100S digital pre-printing machine in their site in Fulda, Germany, opening up entirely new possibilities of brand activation and brand protection for their customers.
Together with about 180 guests of leading brands, DS Smith celebrated the official commissioning of the digital pre-printing machine at their site in Fulda. In presentations, workshops and during the official commissioning, the new possibilities this revolutionary printing technology provides for the producers of branded articles and for industry were in the centre of attention.
“Innovation is at the top of our agenda, because we want to help our customers to become even better, so that they can continue to take the pole position in their respective markets in the future”, underlined Philip Bautil, DS Smith Managing Director Central Europe in his welcoming speech. “Digital pre-printing enables our customers to offer customised solutions even for medium and large-scale productions for the mass market. Together with our customers we enter into a new era of brand activation and brand protection, so that our customers can create the greatest possible value and further market growth.”
Stefan Kunzmann, DS Smith Sales, Marketing and Innovation Director Central Europe happily adds: “From now on, our customers can play the card of the uniqueness of their brands even better. With our mosaic software we are able to make every packaging and every single display a unique specimen, even in medium and large-scale productions. The graphic possibilities are without limits. This offers completely new design opportunities for marketing: packaging and displays can be customised for target groups, occasions, regions or special events. This is not only interesting for packaging intended for retail, but also for those that will be used in e-commerce.
The new technology also provides highest flexibility with regards to quantities. Building up large stocks can be avoided, since the products can be simply re-printed if required. Marketing will be glad to hear about the possibility to implement last-minute changes without difficulties if need be. A short-term adaptation of the graphic design is no longer an issue in digital printing, since no printing plates are required. Another positive aspect: The HP PageWide inks used for digital printing are water-based and do not contain any UV-reactive elements. Therefore, primary and secondary packaging for food industry can be printed safely to comply with the highest standards.
“Brand protection is another vast playing field, where we can support our customers with track & trace solutions, serialisation, grey market prevention and in the area of product security”, Kunzmann stressed. “Estimates assume that the global sales of counterfeit products amount to 1.4 trillion Euro – while not only the financial damage counts, but especially for medicine, counterfeits can seriously affect the consumers, and in any case fake products damage the brand image.”
more at: https://www.dssmith.com/packaging/about/media/news-press-releases/2018/6/ds-smith-puts-a-revolutionary-digital-pre-printing-machine-into-operation