You’ve got a catalog marketing strategy in place that runs like a well-oiled machine. You provide your print partner with the creative, you get your in-home date, your website sees that uptick in web traffic, and you see that spike in sales that’s always so satisfying. As a catalog printer that’s been in business for nearly a century, we can tell you that this is how many long-time catalogers have run their programs. It’s not a bad thing, as consistency, repetition and reinforcement are what creates a brand. However, that isn’t to say there isn’t room to improve – especially when you’re looking to stand out better in the mailbox. If you’re not ready to make those types of changes, there are other options that are easier and free-er. Here are a few ways to improve your catalog marketing strategy that are quick, easy and painless: click read more below
Electronics For Imaging, Inc. (Nasdaq:EFII), a world leader in customer-focused digital printing innovation, today announced its results for the first quarter of 2018.
For the quarter ended March 31, 2018, the Company reported record first quarter revenue of $239.9 million, up 5% compared to first quarter 2017 revenue of $228.7 million. GAAP net loss was $3.6 million compared to GAAP net income of $4.8 million for the same period in 2017 or $(0.08) per diluted share compared to $0.10 per diluted share for the same period in 2017. Non-GAAP net income was $17.2 million, down 33% compared to non-GAAP net income of $25.8 million for the same period in 2017 or $0.38 per diluted share, down 31% compared to $0.55 per diluted share for the same period in 2017. Cash flow from operating activities was $6.3 million compared to $14.9 million during the same period in 2017.
“We began 2018 with a very strong Q1, as our direct business*, which grew 17% and now comprises 77% of our sales, drove revenues above expectations. We also met our goals for Nozomi in Q1, and with increasing traction in the packaging market, look for sequential growth in unit shipments through the year,” said Guy Gecht, CEO of EFI. “With Nozomi and the solid lineup of new products planned for the second half of the year, the entire EFI team is excited and energized about the significant opportunities in 2018 and beyond.”