Esperanto might never have really taken off, but the Internet seems to be in the process of moving us toward a far more successful and truly universal language: emojis. And as Ashley Stone inventively demonstrates in this design-school project, emojis on paper possess the ability to make us think through important issues as we work to decipher them. What I find particularly appealing about her “Endangered Emojis” series is the simple-yet-effective way in which she adapted a real fundraising campaign led by the World Wildlife Fund (WWF) – its “Stamp out Extinction” initiative – to appeal to teens and twenty-somethings.
Back in 2011, the USPS unveiled postage stamps featuring endangered animals with some of the proceeds going to animal conservation funds. “That is where I got my idea to design postcards and to include the postage stamps within,” Ashley explains.
For her Movements of Graphic Design course at Edinboro (Penn.) University last fall, she came up with the smartphone motif, which would naturally be attractive to younger people in particular. And as Apple is a significant contributor to the WWF, the postcard takes its cues from the ubiquitous iPhone. Not only is it die-cut in the shape and color of Apple’s message bubble, but it also features Apple’s emojis on the front. Admittedly some of these pictogram messages are easier to work out than others. Still, there’s something quite chilling as the gist of these messages become clear: a whale + rising temperatures + industrial smokestacks can’t be good.
On the back of the postcard is a brief message suggesting that if you want to help the animal mentioned on the front – each of the 10 postcards focuses on a different one – you can set up a donation page for it at WWF’s website, where you can direct people to contribute for your next special occasion. “Instead of getting me a birthday present this year, why not help out a tiger” – that kind of thing.
As you examine the postcard further, you quickly discover two things:
There is a die-cut paw print that matches the animal in question off to the side pointing at the message, and
Lifting the paw print actually lifts the whole right-half of the postcard back, revealing a thank-you message from WWF’s CEO, an image of the official WWF stamp for that animal, and real postage stamps featuring that same photo. You are encouraged to use these to send an additional donation directly to the preserve that specializes in that specific animal.
The pieces themselves were printed using an Epson Artisan 1430 wide-format inkjet printer on White French Paper Parchtone 80 lb. Cover, and hand cut and assembled by the designer.
In addition to the 10 postcards, Ashley made one poster for each, again using the iPhone idiom. Looking at this poster is a bit like staring at those old Magic Eye prints – the longer you look at it, the more you see. For instance:
Verizon is shown as the phone service provider because they are a WWF donor.
The little alarm clock icon in the upper-right corner indicates the urgency of the cause.
61% battery life is a nod to the year that the WWF was founded.
The hourglass emoji once again emphasizes that time is running out.
And in one of those weird little coincidences that make life so fun, it turns out the WWF created its own online emoji campaign in 2015 – eerily called #EndangeredEmoji. In it, people were encouraged to include one of 17 emojis in their tweets – each representing an endangered animal. At the end of each month the nonprofit would then tweet you a summary of the number of times you’ve used the emojis, asking you to donate 11 cents for each one.
“I honestly was never aware of that campaign,” admits Ashley, proving that great minds do indeed think alike. Personally, I’ll take smartly-designed postcards and posters over someone tweeting donation reminders to me any day.
Global research and education leader Wiley today announced the asset purchase of eJournalPress (EJP), a leading provider of software and support services for scholarly publishing. With this investment, Wiley plans to drive the evolution of the technology and platforms that underpin research publishing and advance the future of research communication. EJP’s online manuscript submission, peer review, and journal production tracking systems deliver a comprehensive service for authors, editors and publishers to create, review and manage scholarly content as it moves through peer-review and gets published online. “Getting trusted, peer-reviewed research into the world requires both smart people and sophisticated technology,” said Jay Flynn, Wiley Executive Vice President and General Manager, Research. “By investing in the future of EJP, we will drive innovation in journal workflow and peer review management to deliver best-in-class solutions for our clients and partners.”
The United States Postal Service reported new delivery performance metrics for the ninth week of the fiscal fourth quarter showing the average time for the Postal Service to deliver a mailpiece or package across the postal network was consistent at just 2.4 days. As the Postal Service heads into the busy fall mailing season, service performance remains strong and steady across all mail categories. FY2022 fourth quarter service performance scores covering July 1 through Sept. 2 included: *First-Class Mail: 93.2 percent of First-Class Mail delivered on time against the USPS service standard, consistent with performance from the fiscal third quarter. *Marketing Mail: 94.6 percent of Marketing Mail delivered on time against the USPS service standard, consistent with performance from the fiscal third quarter. *Periodicals: 87.0 percent of Periodicals delivered on time against the USPS service standard, consistent with performance from the fiscal third quarter.
Shutterfly, Inc. and David's Bridal formally announced an expanded partnership. The new collaboration builds off an already successful standing relationship, and makes Shutterfly the exclusively endorsed personalized wedding invitation and personalized photo product partner to David's Bridal. The deal gives Shutterfly direct access to the largest concentration of brides in the US through the David's Bridal website, dedicated emails, direct marketing communications and over 315 retail locations. In addition, brides will be able to choose from a new assortment of expertly curated wedding invitations and day-of stationery designed by David's Bridal beginning in early 2018. The collection will be available through the newly launched Wedding Shop by Shutterfly, and it will provide customers the unique ability to match their stationery "look and feel" with the corresponding David's Bridal color palette they select. Click Read More below for additional information.