Fiction Sales Continue to Rise (

Fiction rode to the rescue again to lift up unit sales of print books 6.4% last week over the week ended June 27, 2020, at outlets that report to NPD BookScan. Adult fiction sales increased 28.1%, young adult fiction sales jumped 49.6%, and juvenile fiction sales were up 11.2% over last year. The jumps offset continued weakness in adult nonfiction, the industry’s biggest category, where sales fell 8.7%.

The big gain in adult fiction unit sales was notable since the increase was achieved without any new releases making a splash. The President’s Daughter by James Patterson and Bill Clinton remained #1 on the category list, selling more than 30,000 copies. Two books released early this spring had good weeks: People We Meet on Vacation by Emily Henry, released on May 11, sold over 21,000 copies, good enough for fourth place on the adult fiction list; and Malibu Rising by Taylor Jenkins Reid, which came out on June 1, was fifth on the list, selling over 18,000 copies.
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