The Book Manufacturers Institute (BMI) recently commissioned well-known pollster Frank Luntz to find out how parents view the effectiveness of various learning materials, including books, textbooks and workbooks. The most definitive conclusion was that virtually every parent wants physical materials as part of student learning. 85% of parents want physical books in some form, and 88% think they are important and essential learning tools.
In summarizing the study results, Luntz said, “With parents keenly aware of the shortcomings of online learning thanks to the pandemic, this finding is only surprising in its intensity and uniformity. Every demographic and geographic subgroup agrees: printed materials are essential to student learning.”
much more at: https://twosidesna.org/US/parents-of-students-in-grades-k-through-12-show-overwhelming-preference-for-printed-books-over-digital/?utm_medium=email&utm_campaign=TSNA%20The%20Latest%20News%20from%20Two%20Sides%20North%20America&utm_content=TSNA%20The%20Latest%20News%20from%20Two%20Sides%20North%20America+CID_4439dd43c09f5949f08727cd52c67bf5&utm_source=Email%20marketing%20software&utm_term=Find%20out%20more
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The print and paper advocacy group, Two Sides, are excited to announce its newest partner member, the enclosing and mailing experts, GB Mail. Set up in 2017 by Joe Ghadami, Gary Leonard-Pepin and Ben Taheri, the Aylesbury based mailing house specialises in fully automated high-speed paperwrap, polywrap and envelope enclosing. Also located on site is GB Mail’s storage and fulfilment department and digital print room housing eight production presses. “Sustainability is a big part of our company ethos at GB Mail and we are constantly at the forefront of testing eco-friendly innovative mailing options. We are proud to have been one of the first mailing houses in the UK to offer paper-wrapping services. This eco-friendly way to wrap your mailing item is fully recyclable and provides the wow factor. As an environmentally aware business, partnering with Two Sides is the natural next step on our sustainable journey.” says Joseph Ghadami, Managing Director at GB Mail.
First quarter-to-date service performance scores covering the period Oct. 1 through Oct. 22 included: *First-Class Mail: 91.0 percent of First-Class Mail delivered on time against the USPS service standard, an improvement of 3.0 percentage points from the fourth quarter. *Marketing Mail: 92.8 percent of Marketing Mail delivered on time against the USPS service standard, an increase of .2 percentage points from the fourth quarter. *Periodicals: 83.3 percent of Periodicals delivered on time against the USPS service standard, an improvement of 1.2 percentage points from the fourth quarter.