Global Programmatic Click Fraud Averaged 17% In Q2 (

Invalid traffic (IVT) in open programmatic advertising averaged 17% globally across the desktop web, mobile web and mobile apps in this year’s second quarter, according to the latest report from fraud prevention/analytics firm Pixalate.

The desktop web had the highest average IVT rate, at 21%, followed by the mobile web at 16% and mobile apps at 13%.

Overall, 57% of invalid clicks were generated by click farms and datacenter IVT. On mobile apps, 20% of all invalid clicks were generated by click farms.
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