Reinvigorating a decades-old plush toy brand. In a mass-produced world where words like quality, creativity and authenticity are little more than unsubstantiated marketing-speak, Mary Meyer is the real deal. A family-owned company with a storied 85-year history of making soft and cuddly stuffed toys for gift-givers who know and appreciate quality and want to give something truly memorable that will be loved by that special someone. But the look of this storied brand needed an update to bring it forward in time, and make it more appealing to new parents and gift-giving grandparents. It was time for a refresh. That’s where J.Schmid came in. Read the Case Study at: https://www.jschmid.com/blog/portfolio/mary-meyer/
Invalid traffic (IVT) in open programmatic advertising averaged 17% globally across the desktop web, mobile web and mobile apps in this year’s second quarter, according to the latest report from fraud prevention/analytics firm Pixalate.
The desktop web had the highest average IVT rate, at 21%, followed by the mobile web at 16% and mobile apps at 13%.
Overall, 57% of invalid clicks were generated by click farms and datacenter IVT. On mobile apps, 20% of all invalid clicks were generated by click farms.
more at: https://www.mediapost.com/publications/article/388614/global-programmatic-click-fraud-averaged-17-in-q2.html