This year has brought forth a renewed optimism in print, but times are still tough for an industry that once had more advertising demand than inventory to sell. Last year, magazine media lost a reported $417.5 million in print ad revenue, a 6.4-percent drop from the previous period. So why exactly are we hearing anecdotes about print stabilizing or even rebounding? Well, perhaps it’s due in part to brands like Meredith’s Parents, which has figured out a good formula to make print viable in 2018. The September issue of Parents is up 20 percent in print ad pages sold versus 2017. Its 100 pages, the most the brand has sold since 2015, are in part thanks to booking 10 new advertisers from food to retail to home goods. Click Read More below for additional information.
By Greg Dool :: June 12, 2018
After 21 years, Alabama-based Grand View Media appears to be exiting the publishing business.
Group C Media—the New Jersey-based publisher of Business Facilities and Facility Executive magazines—announced last week its acquisition of Turf, Turf Design Build, and Tree Services magazines from Grand View Media, reuniting the brands with the online forums LawnSite and PlowSite, which Group C purchased from Grand View earlier this year.
“We’re thrilled that Turf, Turf Design Build and Tree Services are back where they belong with the LawnSite Network,” said Group C co-president Ted Coene in a statement. “The acquisition of these industry-leading brands will give us the opportunity to create new offerings in print, online and face-to-face events.”
The titles were among Group C’s targets in the earlier deal for LawnSite and PlowSite, Coene told Folio: in a follow-up conversation, adding that he was pleased to have had a second opportunity to acquire them. He said the purchase is part of the company’s broader strategy to continue to grow by diversifying its served markets and revenue mix. Group C declined to share the terms of the acquisition.
more at source: http://www.foliomag.com/group-c-grand-view-media/