Postal Service CMO Jim Cochrane is itching to deliver paper mail to email inboxes. "It's a game-changing moment," he says. Though the linchpin of USPS's digital strategy—Informed Delivery—is now but a 67,000-person beta test in New York and Virginia, Chief Marketing and Sales Officer Jim Cochrane is confident he'll be able to meet his boss's 2017 deadline for a national roll-out of the service. In her keynote address at last week's National Postal Forum, Postmaster General Megan Brennan committed to the aggressive time table for Informed Delivery (ID), a free app that sends people visual notifications of what awaits them in their mailboxes each day. Letter mail sorters take pictures of each envelope running through them and Informed Delivery takes those, corrals them by address, and emails them to subscribers.
The Wall Street Journal’s award-winning business news and analysis is coming to Canada!
Effective Tuesday, June 12, Torstar daily newspapers and websites across the country will begin publishing a limited sample of articles from The Wall Street Journal, the world’s pre-eminent source of financial news and information.
Also starting Tuesday, June 12, the Toronto Star, Torstar’s flagship newspaper, will launch Star Business Journal, a major new initiative with both print and online editions featuring articles on business, the economy, technology and markets from The Wall Street Journal.
Coming soon, customers will be offered greater access every day to a larger, more wide-ranging package of Wall Street Journal articles, including access to curated newsletters as part of a digital subscription package.
“The world of business is becoming increasingly global and this exclusive partnership with The Wall Street Journal offers our customers, particularly aspiring and established business leaders, a unique and informative perspective on news they can use,” said John Boynton, President of Torstar Corporation and Publisher of the Toronto Star.
“This collaboration with The Wall Street Journal is an important element in Torstar’s overall transformation initiative – with a lot more to come,” he said.
more at: https://www.torstar.com/html/whats_new/index.cfm?view=article&wnID=207