In an email to customers, Barnes & Noble acknowledged that it was made aware "of a cybersecurity attack" on October 10, adding that it resulted "in unauthorized and unlawful access to certain Barnes & Noble corporate systems.” The email said that while payment card and other financial data were not compromised by the attack, systems affected by the hack “did contain your email address and, if supplied by you, your billing and shipping address and telephone number. We currently have no evidence of the exposure of any of this data, but we cannot at this stage rule out the possibility.”
Outsourced marketing execution provider HH Global today announced it has signed an agreement to acquire the Marketing Services division of GBG. The agreement will further strengthen the interactive capabilities of HH Global, following the acquisition of Blueberry Wave in 2019. Existing GBG Marketing Services customers will benefit from the extensive specialist capabilities that HH Global provides.
Steve Mattey, Managing Director, Interactive said: “This acquisition strengthens our interactive solutions, supporting our clients’ growing needs for smarter and more advanced marketing execution. We are delighted at the additional marketing technologies and tools this acquisition brings us, as well as the highly skilled team from GBG.”
Existing GBG Marketing Services customers will immediately benefit from the extensive specialist capabilities that HH Global provides, across end-to-end marketing execution services.
The deal is the latest in a series of deals completed by HH Global, including the acquisition of InnerWorkings in a $177m all-cash deal, completed in October 2020.