Higher Education Print Trends (royle.com)

Welcome back to school, students, faculty, and staff! With the pandemic past us, it seems as if the world is returning to normal, classes are in-person, and campuses and universities across the U.S. are full of energy once again!

Higher Education marketing and communication are crucial to engaging students and staff while giving them a sense of community and belonging. It’s just as important to make those external networks of alumni, donors, and corporate partners feel included and valued, whether that be through digital communications or print.

Through our experience printing and representing universities for over 50 years, we compiled some insights to consider incorporating into your marketing plan for the upcoming school year and how you can elevate your university’s magazine(s).

  1. Consider adding an Ancillary Offering
  2. Envelope Insert Form
  3. Unique Cover Coatings, Metallic Ink, or Foil
  4. Tabloid-Sized Piece or Look Book
  5. Poster Tip-In
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