The Paper Market Unfolded Q2 2022 (

We all wish we had a crystal ball to see the future. The paper market continues to be difficult to predict due to ongoing fundamental stresses at the mills and along the supply chain. We do, however, see initial signs of hope the paper market could improve in 2023 and have balance largely restored within the next two years.

Our recommendations for marketers for Q3-Q4 remain the same: Plan your campaigns well ahead and be prepared for unexpected delays.

We are predicting additional price increases for the back half of the year due to still rising input costs – pulp, labor, energy, chemicals, and freight. With the country experiencing 9% inflation in June, it’s no surprise these costs remain unstable. In fact, pulp prices are up 20% in just the past five months.
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