IAE Tackles Ad Fraud: Says It’s Not Just Illegal, But Has Big Ethical Issues For Media Industry (mediapost.com)

As part of a growing ad-industry recognition that ad fraud isn’t just the illegal theft of marketers’ working media dollars, but also unethically funds nefarious parts of the media ecosystem, the Institute for Advertising Ethics (IAE) is updating its professional certification program to include a new module focusing explicitly on fraud.

The module, which was developed in partnership with the Alliance for Audited Media (AAM), is mainly educational and is designed to inform advertisers, agencies and others in the supply chain about the “serious ethical issues surrounding” ad fraud in their media-buying decisions.
more at: https://www.mediapost.com/publications/article/380141/iae-tackles-ad-fraud-says-its-not-just-illegal.html

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