Ikea ending a 70-year tradition (chainstoreage.com)

The home furnishings giant is ending publication of its annual catalog after 70 years, citing the increased shift to online browsing and shopping.

“Turning the page with our beloved catalog is in fact a natural process since media consumption and customer behaviors have changed,” stated Konrad Grüss, managing director, Inter Ikea Systems B.V. “In order to reach and interact with the many people, we will keep inspiring with our home furnishing solutions in new ways.”

The decision to discontinue the catalog comes as Ikea has enhanced its digital capabilities and online shopping. Last year, Ikea’s online retail sales increased by 45% worldwide, and its web site had more than four billion visits.
more at source: https://chainstoreage.com/ikea-ending-70-year-tradition

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