Study: Marketers Quickly Take To Generative AI (

Generative AI has been quickly absorbed by the marketing industry. According to a report from Botco.AI, after a short introduction period, 73% of marketers are now using AI tools. Of those still holding out, 31% expect to use it within a year, and 46% expect to within two years.

Two-thirds of respondents who currently use AI say they do so for brainstorming sessions, first drafts and outlines. Forty-nine percent say they use AI to produce final content.

The Botco report was based a survey of 1,000 B2B and B2C marketing professionals in March. Three-quarters of them were from companies with more than 100 employees.
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