IWCO Direct Chooses Fleet of Seven HP PageWide Inkjet Web Presses to Accelerate Direct Marketing (piworld.com)

HP Inc. (NYSE: HPQ) and IWCO Direct, a leader in U.S. direct mail and other data-driven performance marketing solutions, today announced a strategic agreement for the supply of a fleet of HP PageWide Web Presses to drive the market for data-driven marketing communications solutions.

The multi-million-dollar investment by IWCO Direct in seven high-volume HP PageWide Web Presses is the cornerstone of a $50 million investment being made by the company to continue to grow their performance marketing business using primarily HP digital printing by 2023. The presses deliver next-level inkjet color quality and speed for a wide range of direct mail applications across a broad range of substrates such as letters, postcards, catalogs, and folded mailers.

“The HP technology upgrades our data-driven performance marketing services to maximize the return on marketing investment (ROMI) for our clients, which is critical in today’s climate. Our clients value the effectiveness of direct mail, but want to produce it faster and integrate it with companion channels, so they can reach their recipients more quickly with personalized, relevant messages,” said John Ashe, CEO of IWCO Direct.
more at source: https://www.piworld.com/article/iwco-direct-hp-page-wide-web-presses-direct-marketing/

Related Posts

Sun Chemical Brings Increased Sustainability to its Market Leading SunWave Lumina LED UV Sheetfed Inks

Emphasising its ongoing commitment to sustainability and underlining its position as a technology leader in low energy UV curing, Sun Chemical today announces significant upgrades to its market leading SunWave Lumina UV sheetfed inks for commercial printing. The new, improved inks are available now in the European market. The modified formulations no longer require EU “health hazard” labelling. They also meet the exacting environmental standards of Nordic Swan Ecolabeling and are fully compliant with EuPIA raw material guidelines. Furthermore, SunWave Lumina UV inks are deinkable according to INGEDE (International Association of the Deinking Industry) Method 11 criteria, which assesses the recyclability of printed products. Featuring class-leading lithographic and low-energy-curing performance on all sheetfed press types, the inks are designed for Process Standard Offset printing to ISO12647 and they consistently deliver outstanding levels of productivity at very high print quality, and with excellent dot gain. The latest highly reactive UV resin system offers exceptional curing with UV LED and low energy mercury lamps in both single and double-sided printing.

TC Media sells its Saint-Jérôme weekly: Journal Le Nord

Transcontinental Inc.'s Media Sector, TC Media, announced the sale of its Saint-Jérôme-based weekly Journal Le Nord, as well as its related web property, to Journal Le Nord inc., a company led by Ms. Josée Pilotte, also publisher and owner of the Accès, LE journal des Pays-d'en-Haut newspaper. The 8 employees of this newspaper are transferred to the acquirer, along with 2 employees from TC Media's Production team. The Corporation would like to thank them for their professionalism and wishes them the best for the future. Furthermore, TC Transcontinental also concluded a multi-year printing and distribution agreement with the acquirer.

GLGA News: Nominations Are Now Open for the Second Annual Women in Print Excellence Award

The Great Lakes Graphics Association is now accepting nominations for the Second Annual Women in Print Excellence Award. This sought after female-specific award supports our ongoing quest to recognize the contributions of women in the Midwest print, graphic arts, finishing and print packaging community as well as those women who support the print industry in a vendor or supplier capacity. Eligibility : Any woman working directly in print or in a vendor role supporting print who is in good standing with her company in the states of Illinois, Indiana or Wisconsin. Any level or title of employee is eligible. Process: Anyone (female or male) can nominate a candidate by completing the nomination form and emailing it to Debra Warner at dwarner@glga.info or faxing it to 262-522-2211. A nomination fee of $30 needs to be included with the nomination form.
Back To Top
×Close search
Search