Color Ink, based in Sussex, Wis., is a family business that has never stopped evolving. From its original roots as an advertising agency in the 1970s, to the decision in the 1980s to branch into commercial printing, to the full-service visual marketing services company it is today, Color Ink embodies the concept of convergence in action. “The company was started in 1975 by my grandfather, Jim,” Austin Meissner, sales and sourcing manager for the shop, says. “He decided to start his own ad agency, but because he was brokering out so much print, he decided to get into commercial printing in 1984. In the late ’80s, the company had become successful enough to move into a dedicated space in Hartland, Wis., before outgrowing that and then eventually moving into its current location, with two buildings and 105,000 sq. ft. of space. But just as Color Ink evolved from an ad agency to a commercial printer, it also embraced new technologies and the shifts in the market as time has progressed. Today, Austin Meissner reveals, they see themselves not as being a commercial printer as much as a boutique printer — heavily involved in a wide mix of projects that include everything from event space, pop-up retail locations, and even interactive elements with light and sound.
HP Inc. (NYSE: HPQ) and IWCO Direct, a leader in U.S. direct mail and other data-driven performance marketing solutions, today announced a strategic agreement for the supply of a fleet of HP PageWide Web Presses to drive the market for data-driven marketing communications solutions.
The multi-million-dollar investment by IWCO Direct in seven high-volume HP PageWide Web Presses is the cornerstone of a $50 million investment being made by the company to continue to grow their performance marketing business using primarily HP digital printing by 2023. The presses deliver next-level inkjet color quality and speed for a wide range of direct mail applications across a broad range of substrates such as letters, postcards, catalogs, and folded mailers.
“The HP technology upgrades our data-driven performance marketing services to maximize the return on marketing investment (ROMI) for our clients, which is critical in today’s climate. Our clients value the effectiveness of direct mail, but want to produce it faster and integrate it with companion channels, so they can reach their recipients more quickly with personalized, relevant messages,” said John Ashe, CEO of IWCO Direct.
more at source: https://www.piworld.com/article/iwco-direct-hp-page-wide-web-presses-direct-marketing/