Two Sides North America today announced the launch of Love Paper, a new campaign designed to raise consumer awareness of the unique and inherently sustainable characteristics of print, paper and paper-based packaging. The centerpiece of the campaign is a consumer-friendly website, lovepaperna.org, where the click of a mouse reveals surprising facts about how print and paper products contribute to a sustainable future for us all. “As consumers become increasingly concerned about the environmental impacts of the publications they read, the products they buy and the packaging those products come in, they need factual, science-based information to make informed purchasing decisions,” says Two Sides North America President Phil Riebel. “But all too often, they have little more than unsubstantiated marketing claims like ‘go green, go paperless’ or ‘going paperless saves trees’ to guide them. We created the Love Paper campaign to make it easy for anyone to get verifiable facts about the sustainability of print and paper products from a wide variety of trusted sources.”
J.D. Irving Limited’s (JDI) partnership with Natural Resources Canada’s Canadian Forest Service has led to the commercial development of advanced tree breeding, field testing and seedling production techniques.
Maritime Innovation, JDI’s new lab in Sussex, New Brunswick was designed to use advanced seedling production technologies based on selection from our native tree population for a range of high value traits such as fast growth rate, high wood quality, resistance to insects and disease and broad adaptation to climate change. A propagation method called Somatic Embryogenesis is used to produce large numbers of seedling from a broad range of genetically diverse trees which have been field tested across the region. Another aspect of the lab’s research involves fungi which live inside the needles and leaves of trees across our region which are called endophytes. A range of these fungi have been selected because they produce compounds which improve their host tree’s tolerance to insect and disease attack. Methods have been developed to inoculate small seedlings in the nursery with these special fungi which stay with the tree throughout its life.
Investing in this technology will sustain diverse forests, contribute to a sustainable wood supply for the forest industry and improve tree tolerance to various insect and fungal pests leading to a reduction in pesticide usage.
read more/source: https://www.jdirving.com/BlogPage.aspx?id=2143&blogid=74