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The Forest Stewardship Council (FSC) – committed to protecting the world’s forests through sustainable forestry – is calling brands and consumers around the world to amplify the voice of forests. From September 23-29, the Forest Week campaign will empower individuals and businesses to help safeguard the world’s forests, and those that depend on them, by making positive shopping choices. This year’s theme, Trust the Tree, will highlight the key role forests play in fighting the climate and biodiversity crises. Forests sustain us, and sustainably sourced forest products can help ensure resilient, thriving forests for all, forever. Renowned global brands and retailers will partner with FSC, posting daily content across leading social platforms for the seven days of the campaign.

An alarming new study on click fraud should sober up both publishers and advertisers. Large percentages of clicks qualified as invalid traffic (IVT) in June 2023, according to Q2 2023 Global Click Fraud Benchmarks, a study by Pixalate. For starters, there was a 17% invalid click rate for all open programmatic advertising across desktop web, mobile web, and mobile in-app in June. In addition, there was a 21% invalid click rate for desktop web open programmatic advertising, a 16% invalid click rate for mobile web open programmatic ads and 13% invalid click rate for mobile app open programmatic ads. However, the 729x90 Leaderboard ad size drove an invalid click rate of 26% on mobile apps, twice that of the total mobile app invalid click average (13%). Moreover, 20% of all invalid clicks on mobile apps are now generated by click farms, the study says.

Chances are, you’re currently trying to reach your audience in a variety of ways. Maybe digital ads, search, social media, catalog, direct mail and your retail environment. What if you could tie all those efforts together with a single creative concept—a “Big Idea” that unifies all of those touch points? And what if that consistent message was delivered in such a unique and bold way that you now stood out from the competition? People now notice you. They remember you. And now they will consider you. THAT’S the power of a campaign. Need some help getting started? Read our 8-part series at: https://www.jschmid.com/services/campaigns/