Q3 Email, SMS, and Push Marketing Stats Show Retailers How to Increase Sales (mytotalretail.com)

The holidays are here and e-commerce marketers are mapping out how to cope with the increased demand and competition this year will bring. To compound the seasonal rush, e-commerce continues to accelerate, and businesses are trying to plan ahead to jump-start their 2021 e-commerce sales. As they do, retailers are looking toward omnichannel strategies for targeted, personalized marketing to increase sales. But which channels and messages are proving to be the most engaging and effective sales drivers?

Omnisend, an e-commerce marketing automation platform, recently released its Q3 stats report, highlighting the latest trends in marketing automation and channels like email, SMS and web push messages. From the report, one thing is clear: e-commerce businesses that can attract the right customers at the right time with the right message will thrive.
more at source: https://www.mytotalretail.com/article/q3-email-sms-and-push-marketing-stats-show-retailers-how-to-increase-sales/

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