Mozilla's latest version of the Firefox browser, released Tuesday, includes a new privacy mechanism that enables people to hinder device fingerprinting -- a controversial tracking technique. The tool, which is turned off by default, works by blocking specific domains that are believed to deploy the technology. Companies, including ad-tech businesses, sometimes use digital fingerprinting to recognize website visitors. The technique involves identifying users based on data about their computers, such as browser versions, installed fonts and plug-ins. Click "read more" below for additional information.
Creative and analytics teams are drastically different disciplines, driven by different personalities and workflows, which means that merging them takes purposeful planning.
The timeline is the first big challenge. The creative team looks ahead, creating new campaigns to be launched in the future while analytics teams review the past, examining what happened and translating that into recommendations that apply to the creative team’s work.
Additionally, the speed at which the creative team moves is another difficulty, making the task of stepping into the communication flow feel like stepping into a four-lane highway. But, it’s worthwhile! Data-driven creative performs better due to increased relevance and enhanced understanding of customer behavior. see more at: https://www.jschmid.com/blog/left-brain-creative/