Lawmakers Advance Sweeping Nationwide Privacy Bill (mediapost.com)

Lawmakers on a House subcommittee on Thursday advanced a draft privacy bill that would impose sweeping nationwide restrictions on companies’ ability to collect and use data.

The American Privacy Rights Act — introduced in both chambers last month by Senator Maria Cantwell (D-Washington) and Representative Cathy McMorris Rodgers (R-Washington), and revised earlier this week — now moves to the House Energy and Commerce Committee, which could make additional changes.

The current version of the bill appears to require businesses to allow consumers to opt out of online behavioral advertising — meaning ads served based on cross-site and cross-app data. The original version had language that would have either required companies to obtain opt-in consent for behavioral advertising, or banned online behavioral advertising altogether.
more at: https://www.mediapost.com/publications/article/396328/lawmakers-advance-sweeping-nationwide-privacy-bill.html

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