Staples launches magazine as part of ‘Worklife’ brand refresh (marketingdive.com)
•Staples launched a quarterly magazine for sparking conversation and provide resources for professionals who see their work "as more than just a job," according to a press release. Called Staples Worklife, the publication is a component of the company's new branding as "The Worklife Fulfillment Company." •The print and digital magazine, which launches with a circulation of 250,000, is part of a larger campaign that also includes a Staples Worklife podcast, e-newsletter, live events and a digital community. As Staples faces competition from online sellers like Amazon and others that also offer office supplies and equipment, the company is trying to become more than just a retailer by ramping up its lifestyle marketing. Click Read More below for additional information.