Google said in a statement that it will once again delay the replacement of third-party cookies -- a practice long used by advertisers to target advertisements to consumers. Anthony Chavez, vice president of Privacy Sandbox, said in a blog post that advertisers need more time to transition to Google’s cookie replacement. “The most consistent feedback we’ve received is the need for more time to evaluate and test the new Privacy Sandbox technologies before deprecating third-party cookies in Chrome,” Chavez wrote. “This feedback aligns with our commitment to the CMA to ensure that the Privacy Sandbox provides effective, privacy-preserving technologies and the industry has sufficient time to adopt these new solutions.” The idea is to expand testing for the Privacy Sandbox APIs before Google disables third-party cookies in Chrome.
As we come out of lock-down, more opportunities for businesses are emerging and it’s important for marketers to seize them. Direct mail is perfect for doing that as it can build more personal connections with the people who value your brand.
It’s a topic we recently spoke about in our article ‘Direct mail provides opportunity for brands to cut through the noise‘.
Mail is highly targeted and has a format which enables a longer narrative, perfect for sparking conversations. People like receiving, sharing and discussing it. And it is measurable – so you can track and optimise your campaigns.
Royal Mail MarketReach has created an eBook showcasing a collection of the most inspirational direct mail from around the world, so you can see how some of the leading brands are using mail to create deeper and more emotional connections with their customers.
Discover the power of physical, and download your copy by clicking the link below.
more at: https://www.twosides.info/UK/power-of-direct-mail