March Starts with 34% Pop in Print Unit Sales (

Fueled by huge gains for a host of Dr. Seuss titles, as well as solid results for several new books, unit sales of print books soared 34.2% in the week ended Mar. 6, 2021, over the comparable week in 2020, at outlets that report to NPD BookScan. Unit sales jumped 57.9% in juvenile fiction over the week ended Mar. 8, 2020, as Dr. Seuss titles took eight of the top 10 spots on the category list. The Cat in the Hat led the way, selling about 105,000 copies in the week, compared to 22,000 copies in the first week of March last year. Green Eggs and Ham followed, selling about 90,000 copies, trailed by One Fish Two Fish Red Fish Blue Fish (88,000); Oh, the Places You’ll Go! (74,000); and Fox in Socks (64,000). Interest in these books was heightened by the announcement by Dr. Seuss Enterprises that it will stop printing six other Dr. Seuss titles written between 1937 and 1976 because of concerns that they “portray people in ways that are hurtful and wrong.”
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