Marketers Upbeat About 2024, But Still Worry About Inflation (mediapost.com)

At a time when the ad industry is coming under fire from regulators, advocacy groups and grassroots organizations for helping fossil fuel companies greenwash their reputations and/or obstruct climate action, a majority of consumers believe it should be held liable for that role. That's the finding of a survey of U.S. adults conducted Monday by Pollfish for MediaPost. The survey, which was fielded in response to recent Congressional hearings on the subject, as well as an Institute for Advertising Ethics (IAE) informational webinar to help the ad industry benchmark potential threats related to its role promoting fossil fuel brands, found Americans are more concerned about the ad industry's role in obstructing climate change than simply greenwashing fossil fuel company reputations.

You’ve probably seen Hydro Flask everywhere, on college campuses, hiking trails, and even around the campfire or climbing a mountain face. They’ve become a household name, which is impressive in a crowded competitive landscape with big-name brands and budget knock-offs. Hydro Flask, a digital-native brand, was ready to capitalize on its market position and expand into the catalog realm. They wanted to impact the holiday season and show people they’re more than just water bottles. They wanted something that could build on the success of their digital channels to reach their customers in a more powerful and tangible way. So they reached out to CohereOne and J.Schmid for help launching a catalog. Taking the leap to first-time cataloger is as dramatic as any adventure with a Hydro Flask bottle in your pack. It’s an exciting trek to build on their proven designs and draw in their customers in a new way. This catalog launch targeted holiday shoppers in Q4, allowing them to show off their full product line and connect with their loyal customers, showing them gifting opportunities and introducing them to new product lines. Read the Case study at: https://jschmid.com/portfolio/hydro-flask/

The ad industry and advocacy groups on Monday weighed in with the Federal Trade Commission on potential new privacy rules, with the ad industry voicing opposition to possible regulations, but consumer advocates contending that new rules are needed. “Advertising is the lifeblood of the American economy,” the Association of National Advertisers said in comments filed with the agency Monday. “The FTC should not presuppose that any kind of data-informed advertising is harmful without the administrative record necessary to support such a bold assertion.” The umbrella industry organization Privacy for America added that the FTC “should not cast itself as a quasi-legislature capable of regulating any activity it sees fit without a grounding in its congressionally granted authority.” “The more prudent path would be for the Commission to refrain from seeking broadly to regulate the entire U.S. data-supported economy while Congress is actively considering a comprehensive, preemptive standard,” writes Privacy for America, whose members include the American Association of Advertising Agencies, Association of National Advertisers, Digital Advertising Alliance, Interactive Advertising Bureau and Network Advertising Initiative.