The Power of Disrupt, Delight, and Drive (jschmid.com)

Want to make a huge difference in response across all your channels? In this fast-paced digital era, capturing and retaining customer attention requires a thoughtful and strategic approach. But sometimes, we create complicated marketing programs without a true understanding of the consumer or what we ultimately want them to do. The formula for great marketing is quite simple. We must DISRUPT their busy lives, we must DELIGHT with content that emotionally resonates and most importantly, we must DRIVE them to do something.

Disrupt: Breaking Through the Noise
In today’s oversaturated marketplace, capturing customer attention is an ongoing challenge.

Delight: Creating Content that Emotionally Connects
What is it you are truly selling? It’s not about the product and it’s not always about the discount.

Drive: Creating Immediate Action
While disruption and delight are essential, your goal in the omnichannel world is to drive customers to act.
see more at: https://www.jschmid.com/blog/the-power-of-disrupt-delight-and-drive/

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