Mattel Starts New Film, TV Studio For Brands

The latest quarterly results from JICMAIL reveal that 6% of mail (including Direct Mail, Business Mail, Partially Addressed Mail and Door Drops) prompted a purchase in Q1 2024, while the average amount of time spent with a piece of Direct Mail across 28 days climbed to 134 seconds. JICMAIL – The Joint Industry Currency for Mail – has revealed that while the UK economy grappled with the recovery from a technical recession, those advertisers who maintained their confidence in the mail channel were rewarded with 43% year on year growth in purchases driven by mail.

Dilly dilly. I’m lovin’ it. Get a Mac. Why is it so easy to rattle off the brands that introduced us to these catchphrases? Because Bud Light, McDonald’s and Apple are among the best at telling stories, catching us off guard and even making us laugh. They understand the power of a campaign and how disruptive a “big idea” can be. And how powerful it can be—helping us consider their products for the first time, or again in a whole new way. But for a campaign to reach—and disrupt—the most people, it must be executed across all touchpoints (in digital and in print). Which means your latest campaign absolutely belongs in your catalog. And not just on the opening spread. A catalog gives your brand multiple opportunities to separate itself with a big idea, and I’ll take you through three examples to prove it. See all 3 at: https://www.jschmid.com/blog/disruptive-catalogs-part-4/

Advertisers tapping into retail media networks (RMNs) continue to struggle with performance, data and metrics, mainly because methods are inconsistent, making comparisons across RMNs and other media platforms challenging. The insights were published by the ANA on Wednesday in its second report. This year, the organization titled it Retail Media Network: Optimism Tempered with Caution. Some 55% of marketers emphasize the need for RMNs to meet advertiser measurement standards, with it ranking as the No. 1 challenge for them, followed by 48% citing attribution to sales, and 40% said timeliness of data and analytics.