Unlocking Loyalty: 5 Research-Driven Insights

Customer loyalty is much more nuanced than points-based rewards programs! Explore five research-backed strategies with real-world examples from brands like Patagonia, Lego, Native and more. You’ll walk away with a score of new ideas that you should embrace to drive true loyalty and connection. Lauren Ackerman, VP Client Strategy at J.Schmid will share insights related to customer loyalty and translate them to marketing tactics that will:

  • Use emotion to move your audience
  • Build a strong community with social media and in-person events
  • Refine the customer journey around the points of the purchase – online and offline, from triggered emails to the box experience
  • Turn error into opportunity by above-and-beyond handling of returns and mistakes
  • Prove you “know” them with customer journey messaging, personalization, versioning in direct mail and beyond
    register at: https://www.ana.net/membersconference/show/id/MOC-OCT23E6
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