Maximizing Holiday eCommerce Conversions (

Last week, we discussed improving email programs to ensure retailers are ready for the busy holiday season. Today, let’s dive deeper and explore strategies for maximizing eCommerce conversions during this critical time of year.

To achieve goals, retailers must be strategic, customer-centric, and proactive. Below are some key strategies to consider as we aim to maximize holiday eCommerce conversions:

  1. Incorporate shipping deadlines on the homepage and essential product pages.
  2. Emphasize scarcity and urgency.
  3. Maximize internal site search.
  4. Testing and optimizing website speed is crucial, especially during high-traffic periods.
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