Men’s Journal Makes A New Return to an Old Format

Traditional search-engine volume and traffic to publisher sites is estimated to fall 25% in two years, with search marketing losing share to generative artificial intelligence (GAI) chatbots from Google, Microsoft, and OpenAI as well as other virtual agents, according to research published Monday. Alan Antin, vice president and analyst at Gartner, believes GAI tools will become the "substitute answer engines, replacing user queries that previously may have been executed in traditional search engines," forcing companies to rethink marketing channels and strategies. Organic and paid search remain vital channels for technology marketers seeking to reach awareness and demand-generation goals, according to data released in November 2023, but search and content generation is about to undergo massive changes.

The Container Store and multiple other retailers have revamped customer marketing strategies, with many adding shopping consumer priorities and loyalty programs, but the major hook now being thrown into the pond is a focus on emotions. Brands want to connect with consumers emotionally. Conducted online with third-party research firm YouGov, the study published by parcelLab, an operations experience management platform, shows certain shopping experiences trigger a stronger emotional response. About 1,185 U.S. adults who have shopped online participated in the survey, which was conducted from January 13-14, 2022.

Dotdash Meredith (DDM) has launched an ad targeting tool that it says provides intent-based targeting without cookies. The new product, D/Cipher, connects advertisers and consumers in key moments of intent across DDM’s 40+ brands, on all devices and platforms, the company claims. In addition, D/Cipher provides access to Apple (iOS) audiences. This group, which comprises more than 50% of U.S. digital users, has been unreachable by advertising cookies for the past two years.