Have your kids spent their days during quarantine glued to the TV or tablet? Have you “finished Netflix?” If so, it might be time to unplug and turn to paper-based solutions for enhanced productivity and entertainment. While the global COVID-19 pandemic has most of us at home, self-isolating with our families while juggling work, distance learning and family entertainment, it might be easy to use screen time to help fill the void left by canceled plans. Of course, screens are necessary while working and learning from home, but paper-based solutions offer a timeless approach to education, entertainment and productivity and a welcome change of pace, especially when your family needs a digital detox. In fact, they can even be good for your health. Using paper to work and learn offers many cognitive benefits, such as increased language skills, enhanced mental development and improved memory. And when the work is done, paper-based solutions can help you be more present with your partner and family, and more mindful of your own well-being. click read more below for the rest of the story
In an effort to demonstrate that it’s much more than a paper company, Midland Paper Packaging + Supplies has officially shortened its name to MIDLAND as part of a comprehensive rebranding initiative. The fresh approach, from the new logo and tagline to the updated brand messaging, reflects a modern distribution company with an eye toward the future.
For more than a century, Midland has been a leader in paper distribution. But over the past two decades, it has evolved into much more than that. Today Midland is a dynamic company with a broad range of offerings. In addition to a full complement of paper offerings, MIDLAND offers solutions in sustainable packaging, automation equipment, and direct-to-consumer marketing and consulting. Given MIDLAND’s recent rapid sales growth and market diversification, the company underwent an exercise in brand clarity, starting with the name change.
“By shortening our name to simply MIDLAND, we avoid being pigeon-holed into a single category, and are able to broaden our appeal beyond just paper. This is a logical evolution for our brand and will help unify our messaging” said Executive Vice President Jim O’Toole.
With a renewed emphasis on performance and exceeding expectations, Midland’s mission is to deliver on commitments in its three core segments:
• Packaging materials and custom design solutions
• Paper and Specialty Media solutions for a variety of applications
• Direct-to-consumer Marketing strategy and consulting
“At MIDLAND, performance matters. Delivering on our commitments is more than just our mission statement. It’s what defines us. It’s in our DNA” added O’Toole.
“Our strength is our wide-ranging network of knowledge. We have a team of industry veterans for every service offered and our experience is unmatched. When people engage MIDLAND, they don’t just get one person – they get access to an entire network of experts.” said Mike Graves, MIDLAND’s President and Chief Executive Officer.
To discover more about the new Midland, please visit midlandco.com.