Welcome to the concluding post from the talk titled Print Still Matters, at the 2016 New York Times Travel Show. If you haven’t already, read Part 1 to see my review on the 3 reasons why print still matters. In this post, I’ll explore the relationship between print and digital in the travel space. We can all hear the deafening noise surrounding digital and the multi-screen environment. So last year, as an experiment, we created the #hemigram social media campaign for United Airlines’ Hemisphere magazine. The premise was really simple: We invited passengers to photograph themselves with a Hemisphere magazine on the plane, or at a location, or with their pets; and we offered them no other incentive other than the chance to appear in the print magazine. And we were blown away by results. With a deep sense of humor and originality, passengers were stimulated to participate, connect and share - regardless of their age, location and cabin position! And their special moments were beautiful, positive and personal.
On the heels of last week’s House action on postal reform, the Senate this week got into the game by introducing companion legislation, the Postal Reform Act of 2021, to address USPS financial, service and transparency reforms. This bipartisan legislation, led by Senate Homeland Security & Governmental Affairs Committee Chairman Gary Peters (D-MI) and Ranking Member Rob Portman (R-OH), is substantively identical to the legislation of the same name that was approved by the House Oversight Committee last week.
The bill was introduced with strong bipartisan co-sponsorship, including nine Democrats and eight Republicans, which bodes well for committee passage and – eventually – 60 votes on final passage.
Like its House counterpart, the Act focuses on key financial reforms that have been long-sought by the printing and mailing industry, including: 1) elimination the onerous retiree pre-funding requirement; and 2) integrating postal retirees’ health care into Medicare. According to Senator Portman, these two reforms alone would save $45.9 billion in savings for USPS over the next 10 years.
more at source: https://www.piworld.com/post/senate-gets-into-the-postal-reform-game/#ne=d7f0e6e16b0d037f71fc050491da5623&utm_source=today-on-piworld&utm_medium=newsletter&utm_campaign=2021-05-20