Montana Passes Right To Opt Out Of Targeted Advertising (

Montana lawmakers on Friday passed a privacy bill that gives state residents new rights to wield control over data about them, including the right to reject some forms of targeted advertising.

Senate Bill 384 now heads to Governor Greg Gianforte for signature.

Lawmakers in seven other states have passed comprehensive privacy laws — California, Connecticut, Colorado, Utah, Virginia, Iowa and Indiana.

If enacted, the Montana bill will give residents the right to opt out of the use of data linkable to them — including pseudonymous data, such as information stored on cookies — for behaviorally targeted ads
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