Disruptive Catalogs: Invite Interaction
While there’s no denying that print is on the rise, many still think of printed collateral as a static medium. Although there may be some truth to this sentiment when looking at a wide swath of catalogs, it’s by no means an unbreakable rule. Whether to pinpoint a certain demographic, create more opportunities to disrupt in the mail, or to invest in a piece that consumers will want to not only engage with, but that will help to further your brands tangibility and relevance – changing the design of your next book to include moments of direct interaction with customers is a must. The best, and perhaps most daunting, part of creating interactive catalogs and mailers is that the sky really is the limit. Some examples you’ll see are as easy as changing a design layout, others involve new exciting formats, and still more come from thinking completely outside the box and reimagining what a piece of printed advertising can be and do. No idea is too big or too small, so let’s start exploring! much more at: https://www.jschmid.com/blog/disruptive-catalogs-part-5/