The ACMA is excited to cosponsor the upcoming webinar, Rethinking Catalogs: New Technology, New Processes, New Economics, to be held on August 10th at 1:00 pm Eastern Time. Lands’ End Creative Director Daniel Hetzer and Inkjet Insight Founding Partner Elizabeth Gooding will discuss how catalog creative and production processes are adapting to new customer attitudes, technical capabilities and economic realities. Takeaways: •How shifting customer attitudes are affecting retail buying patterns •Objective approaches to measuring catalog and direct mail effectiveness •The impact of Covid-19 on cataloging •Trends toward personalization and customization that predate the pandemic and those that can be used effectively and efficiently •Consideration of new strategies for when to print, what to print and how to print. Register at: https://us02web.zoom.us/webinar/register/WN_6eXQly3hTnmwD8mamsUJhg
When WPP’s GroupM unveiled a new data ethics tool earlier this year, it raised questions about what others were doing to create tools, guidelines and policies governing the ethical use of consumer data.
To find out, MediaPost teamed with Advertiser Perceptions to field a survey of advertisers and ad agency executives.
The study, conducted in early September, found that less than half currently have or are planning to develop such policies — even though the potential for liabilities continues to grow.
More than half said they have no plans (23%) or are not sure if they will (32%).
more at source: https://www.mediapost.com/publications/article/367587/more-than-half-the-ad-industry-has-no-plans-to-dev.html