Crafting memorable creative that will compel and delight an audience is likely the most challenging task in the campaign process. Without a creative, brand-right theme, the campaign won’t get traction and meet objectives. That said, coordinating and executing the big idea is just as important. If the campaign isn’t organized and executed well the investment will be wasted. Here are the five essential steps for getting a marketing campaign off the ground: https://www.jschmid.com/blog/campaign-building-blocks-coordinate-your-campaign/
When WPP’s GroupM unveiled a new data ethics tool earlier this year, it raised questions about what others were doing to create tools, guidelines and policies governing the ethical use of consumer data.
To find out, MediaPost teamed with Advertiser Perceptions to field a survey of advertisers and ad agency executives.
The study, conducted in early September, found that less than half currently have or are planning to develop such policies — even though the potential for liabilities continues to grow.
More than half said they have no plans (23%) or are not sure if they will (32%).
more at source: https://www.mediapost.com/publications/article/367587/more-than-half-the-ad-industry-has-no-plans-to-dev.html