More Than Half The Ad Industry Has No Plans To Develop Data Ethics Policies, Clients Ahead Of Agencies (

When WPP’s GroupM unveiled a new data ethics tool earlier this year, it raised questions about what others were doing to create tools, guidelines and policies governing the ethical use of consumer data.

To find out, MediaPost teamed with Advertiser Perceptions to field a survey of advertisers and ad agency executives.

The study, conducted in early September, found that less than half currently have or are planning to develop such policies — even though the potential for liabilities continues to grow.

More than half said they have no plans (23%) or are not sure if they will (32%).
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