Melanie De Caprio, VP of Marketing at SG360°, discusses the key findings of a recent study confirming how B2C marketers value personalized direct mail as part of their marketing mix, and why consumers — especially digital natives — enjoy receiving relevant direct mail pieces.
view short video at: https://www.piworld.com/xchange/digital-printing/study-confirms-marketers-consumers-preference-relevant-direct-mail/#ne=d7f0e6e16b0d037f71fc050491da5623&utm_source=today-on-piworld&utm_medium=newsletter&utm_campaign=2021-10-07
Related Posts
We’ve passed the six-month mark of living through a global pandemic. I’m not sure it’s an anniversary worth celebrating – it’s more of a ‘day-that-will-live-in-infamy’ type. In the retail world and working with consumer-facing brands, we’ve observed that many with a direct-to-consumer orientation have fared well. In contrast, the broader spectrum of the retail and consumer services sector has not.
I’ll try to be as diplomatic as possible here – if there’s one thing Americans don’t like, it’s being told what to do. We tend to think of ourselves, our families, and our immediate communities – and probably in that order – as the best sources of information. State and federal guidelines tend to (at least initially) be met with resistance, especially when those guidelines affect one’s ability to earn a living, visit with family and loved ones, or eat a meal indoors at a restaurant. What the pandemic has revealed is simple: culture matters. Congregating limitations and business closure edicts, and the delay in loosening them, have put our culture on ice.
Although, not entirely. read more at: https://cohereone.com/the-pandemic-matters-of-culture-and-why-direct-to-consumer-brands-are-thriving/
Why do brands spend so much time and money on photoshoots? Because images matter a lot in marketing. The brain processes pictures first. But words matter, too. Alongside those great photos and great design is the copy on the page or screen. And this copy must be interesting, thoughtful and relevant. Most importantly, it must be engaging – driving your reader to take a very specific action (shop, donate, learn more, you get the idea). Sounds time-consuming to come up with just the right words, doesn’t it? It is. But like the fabulous photos your brand captures, engaging copy is another investment that’s well worth it. Because action from your reader means dolla dolla bills for your brand. Here are five tips to help you create copy that truly engages. go to: https://www.jschmid.com/blog/breakthrough-creative-gimme-5/
When we first think of brand campaigns, what immediately comes to mind are all the greats. You know the ones. Got Milk. Just Do It. But there have been some great B2B campaigns, too. Remember Staples’ That Was Easy? So simple it was brilliant. It tied Staples directly to the solution, and everyone from CEOs to summer interns had one on their desk. B2B marketers can and should consider campaigns as powerful tools in their arsenal. If done well, they build brand awareness; they can galvanize all your marketing channels around a specific hook, idea and goal; and provide the steady drumbeat of a consistent message to the right audience. To that end, the building blocks of a successful B2B campaign follow the same tenets as a B2C campaign. But there are some considerations to keep in mind when developing a campaign for a business audience.
learn more at: https://www.jschmid.com/blog/campaign-building-blocks-b2b-success/