SG360° Study Confirms Preference Among Marketers and Consumers for Targeted, Relevant Direct Mail (

Melanie De Caprio, VP of Marketing at SG360°, discusses the key findings of a recent study confirming how B2C marketers value personalized direct mail as part of their marketing mix, and why consumers — especially digital natives — enjoy receiving relevant direct mail pieces.

view short video at:

Back To Top
×Close search