Melanie De Caprio, VP of Marketing at SG360°, discusses the key findings of a recent study confirming how B2C marketers value personalized direct mail as part of their marketing mix, and why consumers — especially digital natives — enjoy receiving relevant direct mail pieces.
view short video at: https://www.piworld.com/xchange/digital-printing/study-confirms-marketers-consumers-preference-relevant-direct-mail/#ne=d7f0e6e16b0d037f71fc050491da5623&utm_source=today-on-piworld&utm_medium=newsletter&utm_campaign=2021-10-07
Related Posts
The following article is part of an ongoing series from J.Schmid with the critical elements and insights you need to strategize, execute and launch successful omnichannel campaigns. Watch your email and follow #CampaignBuildingBlocks on social media to keep up with the full story. Any successful campaign, at its core, is about storytelling. The iconic signature photo. The memorable language. The heart-tugging anthem video. The humorous Instagram posts. Content … it’s what tells your campaign story. How you engage on a sensory level. How you connect with your audience. How you use content is vital to the effectiveness of the campaign. Fortunately, there are more ways than ever to capture engaging content. And with increasingly tighter budgets, it’s more important than ever to maximize your efforts while saving money.
Google said in a statement that it will once again delay the replacement of third-party cookies -- a practice long used by advertisers to target advertisements to consumers. Anthony Chavez, vice president of Privacy Sandbox, said in a blog post that advertisers need more time to transition to Google’s cookie replacement. “The most consistent feedback we’ve received is the need for more time to evaluate and test the new Privacy Sandbox technologies before deprecating third-party cookies in Chrome,” Chavez wrote. “This feedback aligns with our commitment to the CMA to ensure that the Privacy Sandbox provides effective, privacy-preserving technologies and the industry has sufficient time to adopt these new solutions.” The idea is to expand testing for the Privacy Sandbox APIs before Google disables third-party cookies in Chrome.
2020 is a year we will always remember, yet one we would like to forget. It was a year that changed our lives forever. Some have been affected more than others, but we all have a story to tell. People talk about “the new normal,” but what exactly does that mean to retailers and direct marketers? Let’s take a walk into the future and see what it looks like. Actually, we're living the future now. Several of our clients cut circulation in early 2020 in light of the advancing pandemic. They reduced their marketing efforts in anticipation of what was to come. It was the logical action to take, but for many consumer mailers, it was the wrong thing to do at the time. Revenues increased unexpectedly and remain strong today. Trips to retail stores reduced by at least half, and consumers went online to order gifts, apparel, home furnishings, food and other products. COVID changed the way we shop. It also leapfrogged us into the future. From a marketing standpoint, 2020 looks more like what we would have expected five years from now. read more at source: https://www.mytotalretail.com/post/catalog-and-digital-marketing-the-future-is-here-now/