Two Sides have been actively challenging organisations which use greenwash to mislead consumers regarding the environmental benefits of alternative media. They have done this by requesting that organisations carefully consider their messages and the potentially misleading anti-print and paper statements that are being made such as: ‘go paper-free and do your bit for the environment’ or ‘e-billing is more environmentally friendly than the traditional paper bill’. It is important, when organisations promote products and services, that they do not damage the Print and Paper industry and jeopardise the livelihood of the many thousands of people employed therein with possibly misleading statements. Two Sides have been reacting to misleading statements whenever they arise and engaging with major corporations and organisations. 2 months into the campaign and Two Sides report very encouraging results. Of the 25 organisations identified and challenged in a campaign that started at the end of May, 20 have responded favourably and removed the misleading claims.
Slimy, slithery creatures take centre stage at Halloween, but they fascinate children all year round. Kids are onto something because these animals are important to the health and biodiversity of Canada’s forests. That’s why the Sustainable Forestry Initiative (SFI) is proud to support important conservation research on amphibians and their habitat led by the Nature Conservancy of Canada (NCC) and the Earth Rangers’ School Assembly Program, which leverages kids’ love of nature — even the slimy and slithering kind.
“Amphibians have been declining worldwide for nearly two decades, and little is known about the causes of these declines,” said Peter Kendall, Executive Director of Earth Rangers. “SFI’s support of this important research and of our
School Assembly Program helps increase students’ understanding of the key role amphibians play in forest ecosystems, and inspires optimism in our children for what’s possible when we all work together to protect the environment.”
Through the power of live animal demonstrations and exciting audience interaction, the Earth Rangers cross-Canada school tour helps students learn about the importance of protecting and conserving biodiversity, while highlighting important conservation initiatives across Canada. This year’s show features, among other topics, an engaging look at NCC research sponsored by SFI into vernal pools. Vernal pools are temporary water bodies that form during periods of high precipitation or spring snow melt. They provide important habitat for a variety of plant and wildlife species of concern, including frogs, salamanders and other amphibians. A key feature of vernal pools is the absence of fish, which means amphibians’ eggs don’t get eaten. An SFI Conservation and Community Partnerships Grant is supporting research in these important ecosystems, in partnership with the NCC and Kenauk Canada.