Neenah to spotlight custom packaging solutions at Luxe Pack New York 2018

For two days every year, the most creative luxury packaging designers managers and designers converge in NYC for Luxe Pack New York. And, for the 13th consecutive year, Neenah Packaging will join these innovators at Pier 92 in Manhattan to show its creative luxury packaging solutions and innovations. (Booth C601.)

Inspired by the latest trend colors of the year, Neenah is displaying its growing collection of cosmetics and fragrance packaging and will highlight custom solutions, the results of 1:1 partnerships with corporate clients.

“To be competitive in today’s beauty industry requires brands to be unique as well as provide a seamless customer experience. Today’s consumers of beauty products expect even more. They want their brands to be sustainable, something that’s become a differentiating aspect for many beauty brands. We are being asked more and more to help create custom packaging solutions that are not only captivating and compelling but also reflect a brand’s environmental values,” said Greg Maze, Senior Brand & Sales Manager, Neenah Packaging & Retail.

Neenah’s unique ability to help envision and manufacture custom packaging colors, textures and basis weights has become one of its specialties. Known for high precision color matching, unique textures, decorative finishes, and the ability to create special basis weights and custom sheet sizes, Neenah helps global brands to be, and stay, competitive with their packaging. “Luxury brand consumers expect a dramatic at-shelf presence and a tactile unboxing moment. With the largest portfolio of folding boards, box wraps, and labels and the ability to create one-of-a-kind custom solutions, Neenah Packaging is able to help our brand partners cater directly to their customer’s expectations,” said Maze.

With its experience and expertise in beauty, Neenah can help with packaging ranging from simple to the highest end product packaging. “No project is off limits. If you can dream it, we can make it,” says Maze.

Visit Neenah Packaging at Luxe Pack New York, May 16th and 17th in Booth C601.
https://www.neenahpaper.com/aboutneenah/news/luxepack2018

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