New Releases Spark Another Big Book Sales Week (publishersweekly)

Sales of print books continued to ride a hot streak into February with units jumping 25.7% in the first week of the month over the first week of February 2020 at outlets that report to NPD BookScan. The increase was the highest yet this year, and unit sales of print books were up 22.1% through February 6, 2021.

Once again, all six major categories had double-digit sales increases over 2020, with sales in the young adult segments skyrocketing; fiction was up 55.7%, and the small nonfiction category rose 67.3%. The latter category benefited from the release of Brave by Sissy Goff, which landed in second place in its first week on sale and led to a 158% jump in sales in the social situations/family/health sub-category. The jump in fiction sales was spurred by the release of two new titles: Star Wars, The High Republic: Into the Dark by Claudia Gray topped the category bestseller list, selling more than 17,000 copies in its first week on sale, while Scott Cawthon’s The Twisted Ones sold over 9,000 copies.
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