Nike Accused of Greenwashing in New Lawsuit (mediapost.com)

A Nike customer is accusing the brand of greenwashing. In a complaint filed May 10 at the U.S. District Court for the Eastern District of Missouri, plaintiff Maria Guadalupe Ellis claimed that Nike uses “deceptive and misleading” statements when marketing its sustainability collection. Specifically, the suit claims that Nike “deceives consumers into believing that they’re receiving products that are sustainable, made with recycled fibers,” and can reduce carbon one’s footprint in a move to “zero carbon and zero waste.”

“[The plaintiff] would not have purchased the products if she had known that they were not sustainable, not made from sustainable materials and not environmentally friendly,” the suit read.

Ellis, who is asking the lawsuit to be certified as a federal and state class action, also said that of the 2,452 products Nike lists in its sustainability collection, “only 239 products are actually made with any recycled materials.”
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